Hello Encino Tennis Players,

I’m writing to let you know about an upcoming change in my rates and policies beginning March 18, two weeks from now. If you explore my website, you’ll come across a pricing menu that may differ from the prices that you’ve been paying over the years. These prices were actually set back in September 2022 for new clients. Rather than increasing your rates then, I maintained your current rate as a way to honor your loyalty and support.

At the March 18 deadline, I will increase my rates on private and semi-private lessons for longstanding clients but offer a legacy discount on these services for those of you receiving this message. The group lesson rate remains the same. With this discount, the actual rate increase is small but still necessary for reasons that I am happy to discuss in person. I am also extending an offer for players to pre-purchase 5 lessons at your old rate before the deadline.

Click here to visit to my legacy pricing menu.  

Click here to review my cancellation policy for 2025.

Thank you for being part of this journey—I look forward to seeing you on the court! Besides hosting my pricing menu and terms of service, I created this website to post helpful resources and my thoughts on tennis.

Best,
Eitan

PS.

About half of the players that I coach pay the full rate shown on this site — including players that you may know. I trust your discretion to keep this discount confidential. Please also note that anyone that you refer to me will be directed to the non-legacy prices on this site.